You write a book. You have options. Most people categorize those options as either finding someone to publish their book for them or doing it themselves. But, if we unravel the mystery of publishing in 2016, it’s much more complex.
Anyone can learn to write using MS Word or Scrivener. And anyone can learn to format and create ebooks and order printed copies, which means anyone can publish you. We should be talking in terms of a continuum of publication options between the two tired standards of publishing past.
1. Traditional Publishing
Convince an agent to represent your book to one of the major publishers who will love it, create it and distribute it if it ever finds its way to the top of their slushpile. Although this sounds like a fool proof plan for fame and fortune to some, the vast and expansive majority of first time authors who are published by the few major publishers are not able to support themselves from one book. But, the professionalism of their finished product is high and the bragging rights last a lifetime.
It’s something to think about for most writers.
2. 100% Self-Publishing
You edit. You format. You make the cover. You ask each person you meet individually if they will read it. If you have no money to invest in developing your work, this may be the only way to start, but your weakness in design or marketing or whatever area will show.
I’ve met quite a few people who believe that all self-published books earn less than 100 USD. And that may be true for the writers who couldn’t find a publisher and decided to self-publish as a second option. BECAUSE… if you want someone else to publish you, you will find someone to publish you, UNLESS your work is to the readers what gum on the bottom of a shoe is to a pterodactyl.
A small press is any press operating with a budget less than 50 million USD annually. That can be a retiree at his home computer in the country working on dial-up or a successful and growing business that turns out quality niche works.
4. Somewhat Self-Publishing
100% Self-Publishing sounds romantic and all rebel against the system, but DO NOT think for one minute that readers do not judge your book by its cover. Unless they LIKE the cover or hear something good about it from someone they trust, the book IS the cover.
And if you’re like me, who uploaded and formatted a draft of my first book without noticing, who may need a professional editor or at least, a professional proofreader. Or you may need help with marketing and website design. Somewhat Self-Publishing is when you have learned your strengths and weakness and decided to pay other people to ensure your work reaches a professional standard.
It is my firm belief that no one should self-publish, because they failed to find a publisher.
Like every successful businessman, any writer with enough determination will eventually be able to connect a product to the people who want to pay them for it.
It is a romantic ideal for me, but I also have aspirations to publish other people’s work. I dream of thermal binders and a warehouse of shelving to stock an inventory of warm comfortable escapist scifi.
Yes, it’s good to dream, but it’s even better when you have a plan to go with it.